The research aim of innovative industrial design methodology and visual rendition is to integrate methods of innovation with design expression. Visual rendition is not merely the outward expression of innovation; rather, it is directly integrated into the entire process of design innovation. Research in this area is based on teaching experience in specialized courses and the long-time, practical application of design. Taking into consideration the unique characteristics of the multi-faceted field which is industrial design, this research should focus on educating students how to find, define and resolve problems encountered in design innovation, so as to aid students in making better use of their personal experiences to explore their fields of interest to find answers, ultimately establishing the correct work habits and thought process required.
In 2005, together with Liu Zhensheng, Shi Xiping and Ma Sai, I compiled the textbook Design Expression, in which the section “Comprehensive Design Expression” broke through the traditional ideas regarding expression ability as a skill. In it, design thought process, as well as the acquisition, management and application of design information elements, were all integrated into new course content and teaching methods: in the field of industrial design education, this was a significant moment.
The research is mainly about: on the basis of industry design's traditional design process and methodology, through scientific observation, evaluation and comparative analysis, researching the thought process and process of innovation behind design choices, and promoting those process via real-time design expression. The goal is to boost the efficiency, increase the richness, and improve the visual aspect of the process of innovation. Furthermore, on such basis, the research can conclude what innovative methods of talent cultivation can be applied to China's education system. Since I became a university teacher, I have been teaching both undergraduates and graduates. My main courses are Design Expression and Research of Visual Rendition. As statistical trends show an increase in the demand for talent, I believe that increased research in this field will be very important to the national field of design education in the cultivation of the said talents.